About Me

Long time ago I studied policical sciences and after that marketing. And there it all started. I discovered that marketing was appealing often to men, but women very often didn’t feel attracted, especially to products and brands that were seen as more ‘masculine’, such as computers, software, DIY stores, …

At the same time I was aware of the fact that it is a lot easier to target men, as they are straightforward and easy to predict. Women however are more diverse and a lot more difficult to understand or predict….  soooo: there is an opportunity. And today indeed women and marketing is a hot topic.

I worked in marketreseach for more than 10 years, now I work for Psilogy, a Belgian consultancy company that focuses on profiling, strategy and innovation. We continuously work for companies and brands  that target women and that are sincerely interested in gaining understanding in what women really want.

In this blog you find my view on ‘Womanifesto’, interesting things on women, marketing by and for women, … and some geeky internet/ social media stuff.

Countries I worked in

Clients I worked for

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s