“Carrying too much weight?”

 


The gymschool ‘Pilates with Gerda’, targets those people who hate to carry their extra weight to everywhere they go… just like a bag.

 

TOTALLY REPULSIVE, but it does inspire me to re-start exercising… 

Advertising Agency: Concept Istanbul, Turkey Creative Directors: Kerem Altuntas, Kerem Ozkut Copywriter: Emre Kuzuoglu Art Director / Illustrator / Graphic Designer: Fatih Senay

 

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