But how come?
- It’s true: Women spend an enormous amount of money. In the US they spend 2 trillion$ (while they only earn 1 trillion $)
- The moment we are convinced of the qualities and added value of a brand or product, chances are high that we will keep on buying this brand/ product.
- Nowadays, we don’t only buy food and traditional female products, but we also increasingly make decisions about ‘more masculine’ things, like cars, mortgages, insurances, computers, …)
- In the current recession, men have a higher chance to become unemployed than women … which means that she will become even more important when a decision in the household has to be made.